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Why No One is Using Your Discount Program (Hint: It Isn’t Built for Them)
Discount programs are a great option for member benefits, customer incentives, even fundraisers – as much as 90% of the population uses coupons! It’s a no-brainer, right? Go beyond the surface,...
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The Customer Engagement Recap – April 25
Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. In this week’s customer engagement recap: THIS U.S. ECONOMIC...
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The Customer Engagement Recap – May 2
Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. In this week’s customer engagement recap: IPHONE 6 TO...
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The Customer Engagement Recap – May 9
Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. In this week’s customer engagement recap: Consumer...
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What a (Well Done) Discount Program Can Do For Your Member Benefits
The most basic definition of benefits is “something that is advantageous or good; an advantage.” Among its antonyms are harm, hindrance, and obstruction. With all apologies for an opening that went the...
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What You Need to Know About Crunched Consumers and Their High Expectations
A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as well as how smartphones are beginning to...
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Why “Private” is So Important to Discount Programs
As the purveyors of the nation’s largest private discount program, we’re frequently asked why so many merchants participate in our network. It’s a fair question, and there are many answers. If I had to...
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Finding the Right People at the Right Time: Coupons and Loyalty Programs
Over the course of my years working with merchants on coupon campaigns, I’ve found one common, recurring question: How can a coupon can help me connect with the right person at the right time? In...
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The Relationship Between Member Benefits, Discount Programs, and Successful...
I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful Powerpoint on writing press releases. That’s all....
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Why Employee Discount Programs Work: From One HR Professional to Another
Before we get started, let’s get one thing straight. I’m biased. Unapologetically so. That’s right. I’ve been the head of human resources here at Access Development for almost seven years, and I know...
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